Advertisements and the cognitive dissonance theory.
Exposure to new information or opinions after the decision has been made may create new cognitions that are dissonant with existing beliefs. Like the Head ans shoulders commercial that asks which is the world num. one shampoo. Different people from all over the world are shown in the commercial and asked the same question, "What is the worlds number 2. anti dandruff shampoo?" everyone asked says they don't know. When Angel Locsin is asked, "What is the worlds number 1 anti-dandruff shampoo?" she answers, "head and shoulders." The tendency is that the viewers are persuaded to think that the best anti-dandruff shampoo is head and shoulders. Every time the person goes to the supermarket that is what the person looks for in the aisle of shampoos presented to him/her. The person could have believed that a different anti-dandruff shampoo is the best but the commercial changed the opinion of the viewer.Posted by samitoot at Friday, February 27, 2009 0 comments
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