"MEDIA EQUATION"
Media = real life
Before I would always hear my dad shouting at the TV. There are times that he'd shout because of happiness and times when he'd get mad. This happens when he watches soccer games. He is so into the game that he feels like he is actually inside the stadium cheering or defending his favorite team. Just like real life! =]
"MEDIA ECOLOGY"
TETRAD. composed of 4 divisions.. .
1.Enhancement
2.Obsolescence
3.Retrieval
4.Reversal
The medium is radio.
The enhancement would be news and music. Through the radio news and music are amplified.
Obsolescence is print and visual. Radio reduces the importance of print and visual media keys.
Retrieval : Radio returns the spoken word to the forefront.
Reversal is the transition of acoustic radio into audio-visual TV.
As times progress so does media. We have improved in systems such as technology. This theory makes us realize that media has also been moving forward to fit our needs. We used to communicate through land line phones where in movement was limited because of the cord but now everyone has cellphones.
Posted by samitoot at Wednesday, March 04, 2009 0 comments
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